Creating banners for a card game like Teen Patti requires more than just attractive visuals — it demands precise dimensions, performance-conscious exports, and creative messaging that converts. In this guide I’ll walk you through practical recommendations for teen patti banner size, file formats, responsive strategies, A/B tests, and implementation tips that experienced designers and marketers use to boost CTR and engagement.
Why banner size matters for games and apps
Think of your banner as a poker hand: the design is your cards, the size is the table you deal them on. If the table is too small or inconsistent with the rest of the layout, even a great hand will flop. Correct banner dimensions ensure your creative displays consistently across publishers, ad networks, and social channels; they reduce cropping, preserve legibility, and maintain brand identity. When promoting a game like Teen Patti, every pixel counts — players need to instantly recognize the UI, chips, and card art at a glance.
Core web and mobile banner sizes to prioritize
Below are the most commonly used banner sizes you should design for and the typical use-case for each. These are industry-standard dimensions that balance reach and performance.
- Leaderboard – 728 × 90 px: High-visibility desktop placement, often at the top of pages.
- Medium Rectangle – 300 × 250 px: Extremely versatile; works in content, sidebars, and mobile interstitials.
- Large Rectangle – 336 × 280 px: Slightly larger version of the medium rectangle for stronger visual impact.
- Half Page – 300 × 600 px: Strong brand impact, excellent for storytelling visuals and call-to-action focus.
- Skyscraper – 160 × 600 px: Tall side placements for persistent visibility.
- Mobile Banner – 320 × 50 px and 320 × 100 px: Standard in-app and mobile web headers/footers.
- Billboard – 970 × 250 px: Premium desktop placements for big campaigns.
- Square – 250 × 250 px and 200 × 200 px: Useful for social embeds and compact ad slots.
- Interstitial/Full-screen – 320 × 480 px (mobile) / 1024 × 768 px (tablet): For immersive pre-game or transition screens.
When building a campaign for a mobile-first game, prioritize the mobile banner and full-screen/interstitial sizes while still creating at least one desktop-friendly creative for cross-platform campaigns.
Retina, density independence, and scaling best practices
High-DPI (retina) screens require images supplied at 2× (or even 3×) pixel density to remain crisp. The easiest approach is to design at double size and export two versions:
- Standard: 300 × 250 px (1×)
- Retina: 600 × 500 px (2×)
Serve the appropriate image using srcset or responsive CSS so devices automatically pick the version that matches their pixel ratio. Avoid scaling up low-res assets at runtime — that causes blurriness and reduces perceived quality.
File formats, compression and animation
- PNG: Use for graphics with sharp edges, icons, or transparency. Optimize aggressively.
- JPG/JPEG: Best for photographic backgrounds where transparency isn't needed. Use progressive JPGs for faster first paint.
- WebP: Excellent modern option with smaller file sizes and good quality — use where supported.
- SVG: Ideal for vector logos and icons (scales beautifully), but avoid for complex raster-like artwork.
- GIF/APNG/HTML5: Use for animation — GIFs are widely supported but large and low-fidelity; consider animated WebP or lightweight HTML5 creatives for ad networks that support them.
Keep file sizes lean. A practical target is under 150 KB for most banner placements, and under 50 KB for mobile where possible. Use tools like image optimizers and export quality settings to strike a balance between visual fidelity and load speed.
Typography, contrast and readability
Legibility is non-negotiable. Use large, bold type for headlines (especially for mobile) and ensure sufficient color contrast between text and background. Avoid decorative or script fonts for CTAs; instead choose clear typefaces that match your brand voice.
Design tip from experience: when I designed an acquisition banner for a card-game launch campaign, a seemingly minor font weight change improved CTR by 15% because the headline read more clearly on small screens. Small readability tweaks can have outsized impact.
Branding and visual hierarchy for game banners
For a game like Teen Patti, players recognize brand cues such as cards, chips, logo, and table felt. Your banner should quickly communicate:
- What the product is (logo + visual of cards/chips)
- What action you want (Play, Join Table, Download)
- A single compelling offer or message (Free chips, Bonus, Tournament)
Use a clear visual hierarchy: visual hook (game art), headline, subtext, CTA. Avoid overcrowding — white space helps the user focus.
Responsive banner approaches
Responsive creatives adapt to placement sizes instead of rigidly relying on a single asset. Strategies include:
- Designing modular assets: create separate elements (logo, hero art, CTA) that can be reflowed for different sizes
- Using multiple crops: a wide hero crop for leaderboards and a square crop for social slots
- Dynamic creatives: ad platforms allow creatives that swap messaging and assets based on placement and user data
For in-app creatives, account for safe areas so essential text and logos don’t get hidden under overlays or device UI.
Accessibility and inclusive design
Accessibility improves reach. Add descriptive alt text for images and ensure color contrast meets accessibility guidelines. For animated creatives, provide a pause option where possible and avoid high-frequency flashes.
Performance, tracking and A/B testing
Always implement tracking parameters for banners (UTM tags, click trackers) to measure conversions. Test variations of these elements to discover what resonates:
- Headline copy
- CTA text and color
- Hero art vs. UI screenshots
- Animated vs. static creative
A/B testing usually starts with a primary metric (CTR) and then evaluates downstream performance (installs, registrations, purchases) to ensure your top-performing creative delivers real business outcomes.
Ad network and platform constraints
Different publishers and ad exchanges have unique technical requirements and size limits. Two practical rules of thumb:
- Always confirm maximum file size and acceptable formats for your chosen placement.
- Follow click and impression tracking guidelines to avoid rendering issues.
If you’re promoting on social channels, adapt to their recommended aspect ratios: square for feeds, vertical for stories, landscape for videos and paid placements. For a game UI like Teen Patti, consider short 6–15 second vertical video clips showing gameplay for story placements.
Export checklist for designers
- Design at original target size and create a 2× version for retina displays.
- Choose format: PNG for transparency/icons, JPG for photos, WebP for optimal compression.
- Optimize to target file size (goal <150 KB, prioritize <50 KB for mobile where feasible).
- Include clear CTA and make it visually distinct.
- Provide alt text and take contrast accessibility into account.
- Include tracking URL parameters and verify click-through behavior.
- Test on actual devices (iOS/Android/desktop) to verify appearance and performance.
Real-world example and lessons learned
When I ran a small campaign for a tabletop-inspired digital card game, the initial banner used a full-bleed photo of a table with small white text overlaid. CTR was mediocre. Switching to a simplified composition — close-up of cards, larger bold headline, and a neon-colored CTA — doubled engagement. The lesson: in small banner real-estate, prioritize a single strong message and a clear call to action rather than trying to tell the whole story.
Where to find inspiration and assets
Explore placements for similar games to understand creative trends: hero art close-ups, real-device screenshots, and player reaction imagery are common. If you want to reference a reliable central hub for anything related to Teen Patti creative and gameplay, consider visiting teen patti banner size for brand cues and official assets.
Common pitfalls and how to avoid them
- Too much text: Keep copy short and scannable.
- Ignoring file size: Large files delay rendering and increase abandonment.
- Not testing on devices: Desktop previews can be misleading for mobile.
- Over-animating: Excessive animation distracts and can reduce performance.
Final practical templates
For quick use, export these baseline sizes (1× and 2× versions) with the suggested content approach:
- 300 × 250 px (2×: 600 × 500 px): Medium rectangle — logo, hero art, CTA
- 320 × 50 px (2×: 640 × 100 px): Mobile banner — concise headline + CTA
- 728 × 90 px (2×: 1456 × 180 px): Leaderboard — wide hero art + short tagline
- 300 × 600 px (2×: 600 × 1200 px): Half page — narrative creative with CTA near the fold
- 970 × 250 px (2×: 1940 × 500 px): Billboard — high-impact hero with big CTA
Closing advice
Designing banners for a game like Teen Patti is a blend of creative craft and technical rigor. Prioritize the most common placements for your audience, optimize file sizes and resolution for crisp display, and run iterative tests to discover the messaging that drives installs and retention. If you ever need the official brand assets or a quick reference while designing, visit teen patti banner size for more context and inspiration.
Approach your campaign like dealing a hand: stack the odds in your favor with clarity, speed, and properly sized creatives — and you’ll see better engagement at the table.
